Pro goals 2021

Happy new year! All my wishes of luck and happiness in a, let’s hope, Covid-free world for 2021 ♡. May your personal and professional projects be great and your learnings even greater.

2020 was a bummer, in a way.
What was the major drawback of Covid-19 to you?
To me, it was the constant uncertainty about the plans we were making.

2020 = Dream > Plan > Cancel > Repeat.

It was also the first year we all had SO MUCH TIME at home.
I gather that many of us haven’t enjoyed these lockdowns. Being cut from the outside world, has, indeed, put us in a very particular mood. Not all for the worse either, it also let new room for experimentation.
And various clans emerged… Which one was yours?
– The MyFirstTikTok Clan ;
– The YogaMeditation Clan ;
– The HandStand Clan (yes, I joined this fun one…);
– The NowICookMyOwnStuff Clan ;
– The Netflix&Chill Clan ; …

Me first days after 1st lockdown, in the Basque Country.

In our professional life, lockdowns brought an unusual sauce as well.
– Different energies, creativity flow and focus coming from homeoffice ;
– Time for an extended morning or evening routine ;
– Exploration or raise of expertise through online training ;
– Some of us tripled down their effort at work to survive the crisis, learning a lot!
– The virus also reminded that behind every professional there are families and their own challenges to overcome, letting a form of solidarity and goodwill emerge.

In this context, as an annual ritual, I’ll share with you my experience of the past year and a few of my 2021 goals.

1. Product Management

« FestView, WookyHome, Kraze, Appaloosa.io: I hope that these products will reach their targets in 2020. My goal is to continue working on 3 to 5 running projects, focusing on industries that I love. » > Achieved ✅

FestView 👨🏻‍🎤

Covid-19 imposed a tough year to the live music industry. But we’ve seen many on-line services and experiences flourish.
And in this trend, what a take-off for FestView this last year! The mission was to take the app from Bêta to V1 with confidence… And as I’m writing we’re a few days away from the official V1 release.
We gained strong confidence thanks to very positive data:
⤴ contributor users went from 50 to 1200 in 3 months (+2400%)
⤴ artist pages they created went from 80 to 7500 in 6 months
(+9400%)
⤴ users spent 03 min 50 sec on the encyclopedia in average during the last quarter

This initial core community of music lovers is passionate and strongly committed. Now we have to work hard not to deceive them.
🎯 2021 challenges we are to take up to maintain this exciting pace:
Grow a team of 15 music addicts. For now we’re 7. Want to join the band? -> See our job offers.
Grow sustainably our content and community for the sake of reliable music encyclopedia.
Deliver as much as possible of the amazing improvements our users ask for.

📱150

It’s a new project, deeply questioning the relevance of current social tools to enhance our social life.
If you feel like you’re losing time on Instagram or Facebook, please be our guest and have a look at these:
Website
Survey
🎯 For 150, this year’s targets are :
– Continue grooming theoretical and practical insights on human social life
– Gather people interested into finding a solution to the problem
– Build a prototype of this solution

WookyHome 🏡

Amazing progress on our journey here too. To a given extent, I could say even more with the virus. 30% of french people now want to extend their remote working practice.
The traditional office is today more questionable than ever. It’s a good context for us. Here are the updates on WookyHome:
– 🦾 First… the platform is up! Go and share it to the world 🌍 -> wooky.app.
To give birth to it, I took this web development bootcamp during the 2020 spring Covid-lockdown. For many reasons it was one of the best choices of the year.
– 👍🏻 First users were showing up and tests were promising… before the winter Covid-lockdown struck! That was really encouraging and pushed us to work harder for 2021, when the dust settles down.
– 🏡 We raised our database from 10 to 200 places. And we’re currently selecting a lot more.
🎯 Hopefully 2021 will be a kick-off year for WookyHome:
– Level up to 1000 homes. Want to rent your place? -> Click here.
– Get a handful of satisfied companies
– Fully automise the booking flow
Grow a first little team to grow the product and the business

🔬 Micro-Scope

At a point this year, I needed help to cope with the increasing workload on the different products. I shared these challenges with a student who’s willing to learn about Product Management. And along the road, I learned a few things:
– sharing the work drives towards simplification/clarification and is great source of learning. Both for tools and methods
customer-facing discussions and product curiosity are key components of PM job, at every level
– even with relatively stable roadmaps, collaborating with someone on a set of product tasks required a lot more sync that I’d imagine. They vary a lot a week from another.
It was exciting and promising, so I thought about engaging with the creation of a smallish PM agency. But for now I find myself more interested into skill-sharing and product management, than into the development of a consultancy business.

For these exciting Product adventures, special thanks and kudos to Alexandre Pujol, Arthur Grunheid, Brian Keravec, Hugo Sanchez, Jean-Philippe Keravec, Laurent Douville, Léa Seica, Michael Ellert, Michael Souphith, and Steven Keravec.

2. Blogging

« I will write 2 times more articles next year. […] I will also increase small publications […] around music-tech news. » > Partly achieved 🟠

About the articles: I did began a Product Management Saga. It follows the adventures of an early stage music product – FestView – until it hopefully grows as far as it can. The goal is to analyse and exhibit real product management insights. Straight from the field, with full transparency.
The experience of writing was a thrill! I’m very happy with the 3 first episodes that received very positive feedback. And I still very strongly recommend anyone to get to write about what they’re passionate about. Both for structuring existing ideas and discovering even more in the process.

I faced two issues, though, that prevented me getting further on this saga and that I’d like to share with you:
#1 – I didn’t consider the writing as a priority.
I was telling myself « I got to write on that, but I’ll do it later, now I got work to do. » The ever increasing workload related to FestView itself would always win the battle of prioritisation.
#2 – I lacked confidence in the value of the content.
It was my first year as freelance PM. A bit isolated, I wasn’t always confident about my learnings, and I felt like I had more questions than answers to share.

In the process, I was motivated by the traffic coming in, doubling from the year before. The saga seemed to meet its readers.

🎯 In 2021, I will double down on my effort on this Product Management Saga, get it back on track and, more generally, double down my effort on the product management writing. Here are a few fixes to the issues mentioned above:
#1.1 -> Every Wednesday morning is now locked, free of any meeting and fully dedicated to inspiration and writing.
#1.2 -> To prevent me being afraid by an enormous article to write, I will release more little content, more frequently.
#1.3 -> I will co-write articles with my peers and other professionals of the industry. The more, the merrier! A few topics are already on track…
#2 -> I’ll allow myself to publish answerless content. Sharing context and questions should still bring more than sharing nothing at all.

Special thanks to Remi Guyot here, who reminded me how powerful a long-term practice of writing is profitable for the mind.

Now about the small music-tech industry news. I did launch this Instagram account and published a few stories and posts.
Conclusions: the publication process brought very little added value compared to the attention it required. Even with a bit automation.
This year you’ll find me more active on:
My Twitter account – for PM and music industry content
Product Manager France 🇫🇷 (Facebook group) – as admin, exploring ways of having fun and learn with french PM community

3. Design

« Plan for 2020 is to work a little more on design missions. » > Achieved ✅

All the design efforts were put into FestView and WookyHome. Hope you’ll like.

4. Remote working

« Spread the word and the best practices/tips of remote working around me + Continue working from the places that I love around the world » > Achieved but…✅

Remote working was… weird this year! It seemed to be both mandatory and impossible.
Mandatory, because we just simply couldn’t reach the office.
Impossible, because there was just one place we could use: our own living room.

Most of the time, travelling wasn’t allowed within our own countries ; and even less in-between different countries.
As some professionals I enjoyed greener part of France during the 1st lockdown (Biarritz🇫🇷), and the rest of the year was a split in-between Paris 🇫🇷 and Rome 🇮🇹. A few last days in the Alpes were a glow.

The Traditional Annual Startuper Picture

🌳 This year, a little innovation though: I’m planting trees to catch back the extra CO2 emitted by my flights. Which is a lot!
3.1 tons of CO2 for me in 2020 to be accurate.
A tree absorbs 150 kg CO2 in 30 years, in average.
For 2020 I’ve committed to plant 36 trees, which should absorb almost 2 times the 3.1t CO2 I’ve emitted by then. Plus, these trees are frenchies 🇫🇷

May 2021 bring you amazing ideas and opportunities to work form the places you love 🥰

Special thanks to you Gabi, for making this life possible and amazing.

Pro goals for 2020 🎯

Happy New Yeaaaaar !! May 2020 bring you the best both in your personal and professional life 🥰

Here are few lines to have a look back on 2019 and talk about 2020. In mid-2019 I had my first official steps as a freelancer. Here are some major achievements that I’d like to sum up, as source of learnings and self motivation for next year!

Blogging’s so cooool

I launched this personal blog with a specific focus on music and tech related topics. 8 articles have driven 500 unique visitors. I had an amazing help from Product fellows and reader friends to improve both writing style, sourcing and argumentation, many thanks to you guys 🙏🏻.

As a short feedback, I confirmed this year that blogging is an amazing source of professional and personal new inputs. An amazing source of learning. It helps structuring your thoughts and your professional positioning. Even if readers don’t show: go for it, write and post. You’ll see what it brings later.

🎯I will write at least 2 times more article next year. In the same editorial style, I will try to dig deep into product, go-to-market and design issues related to music apps, softwares and devices.

I will also increase the pace of small publications to give you relevant and up-to-date piece of information around music-tech news. I will try to cover both major industry actors (Spotify, Soundcloud, Deezer, Pandora, Resident Advisor,…) and minor emergent products or trends (Soundtrap, Kraze, podcasts, Beat2beat,…).

Product Management

I got involved in the development process of 4 digital products:

  • Wookyhome.com: find amazing places to work for your team and enhance well being at work.
  • Fest-view.com: contribute to the greatest music encyclopedia and get rewarded with music products.
  • Kraze.fr: find the electronic music party that suits you the best in your city.
  • Appaloosa.io: deploy your mobile apps onto your employees device in a BYOD strategy.

My help on these projects had different angles. For some, the priority is to shape the vision and the business model. For some, the priority is to think a smart and cost-efficient go-to-market. For others, what I helped enhance the user understanding, the experience or the interface. And finally, some teams had me working on the agile delivery process itself.

🎯I hope that all these products will reach their business and experience targets in 2020.
My goal is to continue working on 3 to 5 running projects, focusing on industries that I love.

Design

I designed 3 logos for 3 beautiful environmental projects: Speaker4Earth, Coach4Earth, Business4Earth. They allow professionals to plant trees each time the work for their client. Collaboration was perfect, and projects are now starting really great.

🎯Plan for 2020 is to work a little more on design missions.
I would love to help other starting or growing business in the music or environment industry to communicate with efficient and modern materials.

Remote working

Finally, 2019 has been, for me, the discovery of the remote working world. I’ve spent 5 months working remotely from Germany 🇩🇪 (Hamburg 🥰), 1 month in France 🇫🇷 (Paris and Biarritz), a few weeks in Brazil 🇧🇷(Rio, Sao Paulo and Ilha Grande).

🎯I did it both as freelancer and fulltime team member. In 2020 I have 2 goals regarding this matter:

  • Spread the word and the best practices/tips around me. If you or your team want a feedback around that, knock here 😉
  • Continue working from the places that I love around the world 🌎