Logo design: WEFIGHT4EARTH 🌳

« Before I start this conference, I just wanted to highlight that thanks to Speaker4Earth, the community of speakers that share their revenues with ecological projects, this talk will contribute to replant 488 trees, giving our planet a fresh breath. »

« Before I start this conference, I just wanted to highlight that thanks to Speaker4Earth, the community of speakers that share their revenues with ecological projects, this talk will contribute to replant 488 trees, giving our planet a fresh breath. »

This is how a public speaker can now introduce their speech. As well as professional coaches, with Coach4Earth. As well as Social an Environmental Responsibility Managers of any kind of business, with Business4Earth. These communities commit to financing ecological associations and their projects with their regular benefits. For now, the main spotlighted partner is Reforest’Action, that has already replanted more than 4 000 000 trees.

Couverture + logo Speaker4Earth
Couverture and logotype Speaker4Earth

These communities are born under the umbrella of WEFIGHT4EARTH. It is a mother organisation created by @NicolasBeretti and his innovation lab, BrainsWatt. As the name can tell very clearly: with this company, they want to fight for our planet. First community was Speaker4Earth, launched in 2017. More recently Coach4Earth and Business4Earth. And soon other will bloom with the same intention: fighting climate change.

Creation

Back in the days, Speaker4Earth would need a visual identity to start with. I’ve worked on the design of their logo. With a basic methodology:

  • Briefing
  • Ideation to deliver drafts
  • Adjustments
  • Final delivery

Ideation

Ideation mind mapping for logotype creation - step 1
Ideation phase goes fast and with no boundaries. The more ideas, the better.

After client’s briefing, comes the first ideation phase. It will give all the initial semantic materials to work later on.
Here I make room for ideas from any source of inspiration related to key words. No idea shall be set aside. The mind mapping should continue as soon as the ideas still come flawlessly. Only words and concepts here, no images or drawings yet. That usually takes 20 to 30 minutes.

Then, out of all this material, I only keep the ideas that might be visually interesting. « Nature » is way too large. « Emotions » is impossible to draw (at least for me ^^). « Fist » or Leafs » are way more operable.

Ideation mind mapping for logotype creation - step 2
Ideation mind mapping for logotype creation – step 2

Drafts

I did the same work for Coach4Earth and Business4Earth. After having worked on this mind mapping, I try to put my amazing (😅) drawer talents to work and deliver a set of drawn ideas to my client.

Here’s what it looked like for Coach4Earth. Total time spent so far : 1h30/2h.

First drafts drawn sent to client for Coach4Earth
First drafts drawn sent to client for Coach4Earth

I knoooow it looks like 6 years-old drawings… And I’m always a bit embarrassed in the first place before sending this first set of drafts to my client. But delivering something after only 1h30/2h hour of work is actually highly valuable. It prevents me to head into the complete wrong direction. Besides, it also shows your client that you’ve put yourself to work right away.

On the set, I would always surround the « things » that I like – just in case my client needs a hand for the picking.

Then come the first computer assisted drafts. They’re here to confirm that the client is at ease with the first draft ideas that they’ve selected. Here’s what I delivered for Business4Earth as 2nd drafts:

You might have noticed that so far, it’s only a black&white icon. No colours and no typography. I keep them black&white on purpose to keep the choice simple on client’s side. Adding colours right away could be too much to handle and choose in between. I also avoid the typography work, so that we stay focus on the icon. It’s the core of the logotype. The part that reveals the brand’s intention and spirit, and that will be used everywhere. The icon must work on its own, without the typo.

Adjustments

Once the client has selected their favorite black&white icon, I add colours and typo.

Little tip here – probably already well spread amongst designers: when I run out of colour ideas, I use Colorhunt and Coloors to generate, select, and then custom colour palettes.

After the first shipment of this kind, it takes usually 1 or 2 back-and-forths to agree on a specific design and colour.

Delivery

My vision of final shipment: the client should never contact me again about this logo. So I deliver every material that will be useful to them. It includes:

  • Pixel files (PNG) with the main colour palette, but also with reversed colours and black&white
  • Vector files (SVG)
  • Shape breakdown
  • Colour chart
  • Typo files

This project has a strong meaning to me. I fully support WEFIGHT4EARTH and BrainsWatt in their effort for the climate change. Gathering communities around this fight is a great idea that has an immediate impact, both on the environment, and on our minds. Hopefully, Speakers4Earth, Coach4Earth and Business4Earth will spread, grow and replicate on a lot of other industries.


Special thanks to @QuitterieLahure, @SabrinaBigot and @NicolasBeretti for this quality team work…